About

Designed with the energy of downtown New York City in mind, Dana Foley NYC is a collection of clothing that plays with the edge of glamour. Influenced by the vintage she sources and the community she’s created, Dana designs pieces that merge simple elegance with a rock ’n’ roll spirit.

We operate unrestricted by a traditional seasonal calendar with a focus instead on creating classic pieces that easily compliment your wardrobe or timelessly make an occasion special and fun. 

We make everything with local patternmakers and manufacturers, only producing very limited runs to minimize waste and overproduction. All pieces are made from carefully sourced deadstock fabrics or natural fibers such as our pure silks. Our vintage selection is sustainably sourced and chosen for its quality of fabrication, interesting make or special detailing.

Come get dressed with us at our boutique on Ludlow St, we'd love to see you!